Hi, I’m Catherine Wee

What I did

• Independently designed and delivered end-to-end UI using Figma for projects across Malaysia, Singapore and other markets.
• Built scalable design systems with reusable components and variables.
• Conducted UI/UX QA to ensure webpages met design specifications, responsive behaviour and visual consistency.
• Collaborated with project managers and stakeholders to validate requirements, align deliverables and meet internal quality standards.
• Worked directly with clients to extend brand identity into digital products aligned with business and user goals.

Highlight Projects

Speech StepsDual-brand website; distinguished different service purposes while maintaining a shared visual language.

Ipark CoalfieldsTranslated two distinct visual treatments into a cohesive digital experience.

Universal WoodWorked with a custom plugin to create a more efficient product showcase tied to functional content requirements.

Teh Lip BengBalanced brand and content requirements with information clarity.

Home Sweet HomeUsed AI Studio to support implementation and reduce development cost; read and modified React code to refine sections and maintain the intended design treatment.

Confinement AngelApplied GSAP-based interactions to enhance motion and interaction quality while maintaining visual hierarchy.

Bukit KLDesigned a CMS-editable dynamic slider so content could be managed and updated efficiently.

Weki FashionApplied a neumorphic visual treatment consistently while maintaining usability and visual hierarchy.

CornicheDelivered website design for a Singapore-based company, adapting the digital experience to brand and business requirements.

What I did

• Collaborated with cross-functional designers, product stakeholders and developers to deliver mobile-first UI/UX for web and app products.
• Worked under the guidance of the Chief Experience Officer (CXO) and Singapore HQ to understand product requirements, UX objectives and design direction.
• Translated product requirements into user flows, wireframes, high-fidelity UI designs and interactive prototypes using Figma.
• Worked closely with team members, stakeholders and developers throughout design implementation, design QA and UAT.
• Balanced user experience, business requirements, technical constraints and delivery timelines across multiple projects.

Highlight Projects

Additional products: Telemed · Kiztopia · betterhealth · Rice Bowl · Health Consol · IHP · ResqMe · Fullerton · MHC Teleconsult.

What I did

• Founded and managed an independent freelance design business serving SME clients across branding, printing, signage, landing pages and website design.
• Worked directly with clients to understand business goals, target audiences, requirements and expectations.
• Managed projects end-to-end from requirement gathering and quotations through design, vendor coordination, production, installation and final delivery.
• Coordinated printing, fabrication and production vendors, ensuring specifications, materials, quality and installation requirements were met.
• Applied UX and conversion principles to digital projects, including information hierarchy, intuitive navigation, clear calls-to-action and user-focused layouts.
• Supported SME business development through supplier sourcing, local business partnerships, branding improvements and digital customer acquisition.

Highlight Project

What I did

• Designed homepage experiences for SME websites, translating business requirements, content and visual assets into responsive web layouts.
• Developed homepage interfaces using HTML, CSS and JavaScript with attention to usability, responsiveness and cross-browser compatibility.
• Worked across a high volume of website projects, adapting designs to different industries, business requirements and content structures.
• Tested and debugged website implementations across different browsers and devices to ensure visual consistency and functionality.
• Maintained clean and structured front-end code while following internal QA and delivery standards.

Highlight Project · Selected Websites — Long-term Client Impact

Designed and developed homepage experiences for multiple SME websites, with several designs remaining in use for 6–8+ years.

These projects demonstrate the ability to create web experiences that remain usable, maintainable and commercially relevant over the long term.